Predicted Bordeaux 2011 Price Cuts May Not Be Enough

Drastic price reductions will be needed to make Bordeaux 2011 good value for money. Despite claims that prices will be slashed in comparison to 2010 and 2009, 2011 is likely to remain more expensive than 2008.

The news from Bordeaux is that prices for 2011 could fall anywhere from 20% – 50% on 2010, although around 30% is more likely from initial reports.

the drinks business has already reported that Christian Moueix might lower prices by up to 50%, Sylvie Cazes has announced drops at Pichon-Longueville and Lafite has said it would release at a “early and low”.....